Who here has heard of Gary Vaynerchuk? This 33 year-old stick of dynamite has built a new generation wine empire-books, online TV program, social media-he's everywhere, talking about wine.
Check out this video, where he reviews EIEIO's Pinot Noir. This Oregon producer had the bad fortune of naming this Pinot, Swine Wine. Clever? Of course. Appealing? Not so much.
P.S. Vaynerchuk sells every wine he reviews...bear in mind.